Africa's Best Brands

Africa's Best Brands


The Brand Africa 100 initiative was conceived by global African brand builder, Thebe Ikalafeng ( through his pan-African branding advisory firm, Brand Leadership in 2011.

Every year, Brand Africa, in partnership with Kantar, the globally respected consumer knowledge and information company and Geopoll, the leading mobile based surveying platform with a database of over 250 million respondents in Africa and Brand Leadership, independently survey, analyse and rank brands in Africa.

Brand Africa 100® is founded on the proven premise that developing and building successful brands in Africa will create jobs and a tax base to fund Africa’s development and create a favourable reputation as an entrepreneurial, independent and competitive continent.

The comprehensive rankings and analyses are published annually around Africa Day, 25 May, by African Business Magazine, the best-selling pan-African business Magazine since 1966, and covered extensively by leading global and African media and Brand Africa partners.


Brand Africa Chairman, Thebe Ikalafeng, Geopoll’s Patricia Githua (Kenya), Kantar’s Ivan Moroke (South Africa), and the JSE’s Mpho Ledwaba joined by fellow African brand builders, Jonathan Lyamgohn and Tunde Owolabi (Nigeria), Adv. Phelane Phomane and Matebello Phomane (Lesotho), Gina and Naythan Din Kariuki (Kenya), Ivan Mweene (Zambia) and Lazarus Jacobs (Namibia) and the BBC’s Milton Nkosi, sounding the horn to mark the announcement of the 2018/9 Brand Africa 100 announcement at the Johannesburg Stock Exchange (JSE).

Chairman and Founder, Brand Africa, Thebe Ikalafeng and Nairobi Securities Exchange CEO, Geoffrey Odundo, with Kenya brands recognized at that regional 2018/9 Brand Africa event.

Celebrating Africa’s Best Brands and Brand Builders

On 22 October 2015, Brand Africa 100: Africa’s Best Brands launched the “Brand of the Year,” “Emerging Brand of the Year” and “Lifetime Achievement” awards to recognize organisations and individuals driving brand leadership across Africa at a Gala evening at the Sandton International Convention Centre, in Johannesburg, South Africa.

Nigerian industrial brand, Dangote, was recognized with the inaugural “Brand of the Year” award for their $600m investment in a cement plant in Ethiopia and overall excellence in building the brand across Africa.

Zimbabwean entrepreneur and founder chairman of Econet and Liquid Telecom, Strive Masiyiwa, was recognized with a “Lifetime Achievement” award for his leadership in establishing, promoting and sustaining the mobile brand, Econet and other brands over the past 25 years.

Luxury tea brand, Yswara, retailed in premier global establishments such as Galeries Lafayette and Selfridges in Europe, founded by Ivorian entrepreneur Swaady Martin; fashion and retail brand, Kisua, with a growing retail footprint and value chain partnerships across in key African markets, founded by Ghanaian entrepreneur Sam Mensah, and Nigeria’s first major e-commerce platform, Konga, founded by Nigerian entrepreneur, Shingi Shagaya, were recognized as “Emerging Brands of the Year” for their strides in establishing and growing African-made brands