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What are the most admired brands in Côte d'Ivoire and Francophone Africa?

On Africa Day, 25 May 2020 Brand Africa announced the Brand Africa 100: Africa’s Best Brands – the Top 100 most admired brands in Africa. On 29 May we closed off Africa Month and kicked off an Africa roadshow in Namibia and Botswana on 11 June, where over 24,000 viewers tuned into via Zoom, Youtube and Facebook for the announcement of the leading brands in the respective countries. Nigeria, South Africa and Kenya account for all the most admired African brands in the Brand Africa Top 100 Brands.

Please join us on 10th of July 2020, as we announce Côte d'Ivoire and Francophone Africa’s Best Brands, in a virtual launch hosted by Opinion & Public and Brand Africa.

Kwame Senou, Senior Vice-President at Opinion and Public, arguably the foremost Francophone communicator, Korédé Odjo-Bella, Marketing and Communication Director of Ecobank Côte d’Ivoire, Patrick Attoungbre Marketing Director of MTN Côte d’Ivoire and, Sahifoulaye Koné Director of RTI Digital will join Thebe Ikalafeng, Founder and Chairman of the Board of Brand Africa, for the announcement and a conversation on how Côte d’Ivoire and Francophone Africa’s brands can grow beyond borders and accelerate Made in Africa brands, and the impact of the covid-19 pandemic on local bands and businesses.

2020 BRAND AFRICA 100: AFRICA’S BEST BRANDS

This year marks the 10th anniversary of the Brand Africa 100. Established 10 years ago to coincide with the Fifa World Cup, the world’s biggest single sporting event, the Brand Africa 100: Africa’s Best Brands rankings have established themselves as the most authoritative survey and analysis of brands and businesses in Africa, based on a study by Geopoll across 26 countries spanning all the five economic regions. Collectively these countries account for over 80% of the population and over 80% of the GDP of Africa. An analysis of the data by Kantar and Brand Leadership over the past 10 years has established that on average, only 20% of the brands admired by Africans are made in Africa. What will this year’s results tell us about the strength and resilience of African brands?

 

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