• Research and Insights Partners
    GeoPoll Kantar Brand Leadership
  • Global News Release Distribution and
    Media Monitoring Partner

     
    African Media Agency (AMA)
  • Global Communications and
    Public Relations Partner

     
    BCW I  Burson Cohn & Wolfe

Rankings

Year    Industry Group Industry Group Industry Group Industry Group

Year    Brands
Industry Group
Brands
Industry Group
Brands
Industry Group
Industry Group Industry Group Industry Group Industry Group

Year

Top 100 Most Admired Brands in Africa

RankBrandIndustry GroupCountry of DomicileChange in Admiration Rank
1 NikeSport and FitnessUSA-
2 AdidasSport and FitnessGermany-
3 SamsungElectronics / Computers South Korea-
4 Coca ColaNon-alcoholic BeveragesUSA-
5 TecnoElectronics / Computers China-
6 AppleElectronics / Computers USA1
7 MTNTelecom ProviderSouth Africa1
8 PumaSport and FitnessGermany-1
9 GucciLuxuryItaly-
10 AirtelTelecom ProviderIndia3
11 ToyotaAuto ManufacturersJapan-
12 LGElectronics / Computers South Korea-2
13 Vodafone/com/Safaricom/MpesaTelecom ProviderUK1
14 NestleConsumer, Non-CyclicalSwitzerland5
15 DangoteConsumer, Non-CyclicalNigeria10
16 ZaraApparel RetailerSpain5
17 UnileverConsumer, Non-CyclicalUK7
18 PepsiNon-alcoholic BeveragesUSA-2
19 Mercedes BenzAuto ManufacturersGermany1
20 NokiaElectronics / Computers Finland1
21 Itel MobileElectronics / Computers China-4
22 OrangeTelecom ProviderFrance-
23 SonyElectronics / Computers Japan-
24 HuaweiElectronics / Computers China-6
25 GoogleTechnologyUSA2
26 AnbessaApparelEthiopia-14
27 Infinix MobileElectronics / Computers China-1
28 GloTelecom ProviderNigeria2
29 Louis VuittonLuxuryFrance17
30 DanoneConsumer, Non-CyclicalFrance60
31 ChanelLuxuryFrance12
32 Hewlett-Packard/HPElectronics / Computers USA2
33 H&MApparel RetailerSweden7
34 IndomieFoodIndonesia41
35 FILASport and FitnessItaly14
36 DSTVMediaSouth Africa9
37 NiveaPersonal CareGermany13
38 Blue Band MargarineConsumer, Non-CyclicalUK6
39 MicrosoftTechnologyUSA20
40 BMWAuto ManufacturersGermany-12
41 LacosteLuxuryFrance2
42 VersaceLuxuryItaly2
43 FantaNon-alcoholic BeveragesUSA-14
44 Polo ApparelUSA-11
45 VliscoApparelNetherlands50
46 Nasco Consumer, Non-CyclicalNigeria16
47 TigoTelecom ProviderLuxemburg45
48 Converse All StarApparelUSA29
49 OMOConsumer, Non-CyclicalUK24
50 ShopriteRetailSouth Africa2
51 KFCFoodUSA2
52 AuchanRetailFrance-14
53 PZ CussonsConsumer, Non-CyclicalUK13
54 FacebookTechnologyUSA-3
55 FordAuto ManufacturersUSAn/a
56 AmazonTechnologyUSAn/a
57 GuinnessAlcoholic BeveragesIreland-25
58 HondaAuto ManufacturersJapan-3
59 ColgatePersonal CareUSA-1
60 Star BeerAlcoholic BeveragesNigeria-6
61 Tiger BrandsConsumer, Non-CyclicalSouth Africa-14
62 DellElectronics / Computers USA-5
63 VansApparelUSA-28
64 ToshibaElectronics / Computers Japan-28
65 JumiaTechnologyNigeria9
66 Christian DiorLuxuryFrancen/a
67 McDonaldsFoodUSA19
68 AlwaysPersonal CareUSA15
69 ReebokSport and FitnessGermany-30
70 SunlightConsumer, Non-CyclicalUK29
71 Close-UpPersonal CareUK16
72 CadburyFoodUKn/a
73 TuskerAlcoholic BeveragesKenya-4
74 Calvin KleinApparelUSA-13
75 GuessApparelUSAn/a
76 Oral BPersonal CareUSAn/a
77 MirindaNon-alcoholic BeveragesUSA3
78 PhilipsElectronics / Computers Netherlandsn/a
79 Victoria SecretLuxuryUSA10
80 Levi'sApparelUSA9
81 PradaLuxuryItalyn/a
82 CloverFoodSouth African/a
83 VolkswagenAuto ManufacturersGermanyn/a
84 AudiAuto ManufacturersGermany-28
85 SharpElectronics / Computers Japann/a
86 BATAApparelSwitzerlandn/a
87 Lipton TeaConsumer, Non-CyclicalUK-22
88 7 UPNon-alcoholic BeveragesUSAn/a
89 DettolConsumer, Non-CyclicalUKn/a
90 MaltinaAlcoholic BeveragesNigerian/a
91 ArielConsumer, Non-CyclicalUSA5
92 AlibabaTechnologyChinan/a
93 JeepAuto ManufacturersUSAn/a
94 NissanAuto ManufacturersJapan-24
95 MiloConsumer, Non-CyclicalSwitzerlandn/a
96 HisenseElectronics / Computers China-24
97 FerrariAuto ManufacturersItaly-
98 Dolce & GabannaLuxuryItaly-38
99 LC WaikikiApparel RetailerTurkey-32
100 SpriteNon-alcoholic BeveragesUSA-22
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