Brand Africa

Sabrina Scherf, The Journal, June 2011

Brand Africa™, an independent pan-African brand-centric initiative, along with BrandFinance™, the world’s leading independent brand valuation consultancy, got together at the JSE for the launch of the first BrandFinance™ African Nation Brand league as well as the announcement of the fourth BrandFinance™ Global Nation Brands league awards. Thebe Ikalafeng, founder and chairman of the Brand Africa™ initiative, introduced guests and members of the media to what Brand Africa is, explaining that the ‘key to Africa’s growth and future is dynamic African businesses and brands’. “The African agenda is driven by Africans across the entire continent … we want our brands to be independent and absolutely defensible around the world.”

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