Africa’s Top Brands Are Losing Out At Home To International Rivals As An Economic Downturn Bites

Abdi Latif Dahir, Quartz Africa, 7 March 2017

In 2016, low commodity and oil prices subdued the growth of African economies to their lowest levels in over two decades. The sluggish growth also damaged the place and value of African brands. Last year, the share of African brands among the most admired and valued companies fell from 23% in 2015 to 16% among international brands in 2016, according to Brand Africa 100, the non-profit which values and ranks the continent’s best brands.

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